With a background in academic human-computer interaction and game design, I specialise in design strategy, service design, and mixed-methods user research. I am incurably curious about how people behave and why, and I excel at connecting the dots for organisations seeking to unpick complexity and transform systems.

Fundamentally I think about my work as therapy for businesses. I help organisations gain self-understanding and achieve holistic transformation through my expertise in ethnographic research and love of storytelling.

I have a longstanding interest in media ecology, religious phenomenology, and systems thinking, which bridge my personal and professional creative passions. Outside of work, I'm a member of The Long Now Foundation, a non-profit dedicated to thinking about arts, technology, and culture in long term timescales.

I am also an ambassador for The Venture Cafe Foundation, another non-profit focused on connecting innovators and expanding access to entrepreneurial resources. Most recently, I have produced an educational course on workshop design and facilitation for SuperHi, a community for creatives in tech. In my free time, I enjoy jazz, craft cocktails, and stand up comedy.