This talk is about how designers can better demonstrate value to get the proverbial 'seat at the table' in organisations. I make the point that designers can better 'own' their value by developing their own strong point of view and ideas.

However, as design practitioners, often our capacity to solve problems, take new perspectives, and ultimately develop the point of view we bring to the table is dependent upon immersing ourselves in subjects outside of UX. We have to find new sources of inspiration and creative capital, especially as the old axioms of user-centred design (e.g. double diamond) are increasingly disrupted by AI and changing market conditions.

I go on to present three sources of creative inspiration for me:

1) Designer as Architect

2) Designer as Therapist

3) Designer as Entrepreneur